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Benita Niemann

My Story

I have had the privilege of working in the Health and Fitness industry for the past 25 years and throughout my entire experience there has been one message that is constantly at the forefront, and that is that people want to get their Health back on track.

I have always been very passionate and driven to find a calling in the field of wellness and when the opportunity presented itself, I branched out on my own and founded Magnesium Café.
Magnesium is the most affordable Mineral and yet people are not aware of the importance of Magnesium.

At Magnesium Café we want to equip the public on the importance of this mineral and also create accessibility for the product irrespective of where they live. For that reason we offer our online e-commerce shop and door to door service. This way we can assist and support in ensuring you get to enjoy and continue with your quest to get your Health Back.


Key Information

Wholesale product listing
Magnesium Café is currently listed with wholesalers for distribution in South Africa and Namibia.

Average rate of sale via wholesalers
Due to our newly launched products, we are expecting an even greater market penetration rate than our previous products which moved at a rate of 500 units per month.

Current rep force foot-print
Our current rep force is 26 to cover operational reach in 500 pharmacies.

Reps status
Magnesium Café outsources our Reps through a National Base Pharmaceutical Marketing and Merchandising Company with 28 years’ experience in both Independent and corporate pharmacies.


Benefits of Magnesium

  1. Magnesium Is Involved in more than 600 Biochemical Reactions in Your Body, including:
    Energy creation: Helps convert food into energy.
    Protein formation: Helps create new proteins from amino acids.
    Gene maintenance: Helps create and repair DNA and RNA.
    Muscle movements: Is part of the contraction and relaxation of muscles.
    Nervous system regulation: Helps regulate neurotransmitters, which send messages throughout your brain and nervous system.
  2. It May Boost Exercise Performance
  3. Magnesium Fights Depression
    High levels of stress depletes Magnesium. Magnesium is vital to the brain as it's a part of almost every part of stress response, recovery and repair.
  4. It Has Benefits Against Type 2 Diabetes
  5. Magnesium Can Lower Blood Pressure
  6. It Has Anti-Inflammatory Benefits
  7. Magnesium Can Help Prevent Migraines
  8. It Reduces Insulin Resistance
  9. Magnesium Improves PMS Symptoms
  10. Magnesium Is Safe and Widely Available