To be a client-focused company in the business of health product formulation and to deliver the highest level of customer satisfaction through our continuous research and development in bringing the highest quality products to the market.
To be visible and present in the South African market and to educate the public on the essential benefits of magnesium.
We make decisions on the principles of integrity. We are committed to delivering the highest quality products in alignment with environmental sustainability. We endeavour to support social responsibility. Our actions are based on our belief in a business that adds value to the wellbeing of others.